Equity Crowdfunding: Pros and Cons

Until just recently, small business funding generally involved a requirement for collateral or a personal guarantee, a mandatory credit check, and of course, paying the funds back with interest. What if you could prevent all that and still get cash for your company? Really you can. Thanks to the Jumpstart Our Business Startups (JOBS) Act of 2012, equity crowdfunding is now available as an option to standard bank loan. This brand-new funding option might offer start-ups a shot at seed capital from formerly unavailable sources.

Overview of equity crowdfunding

With the SEC’s Final Crowdfunding Rules becoming effective in May 206, Equity crowdfunding differs from lots of other kinds of funding because it has no financial obligation component. Customized to businesses with strong development capacity and the capability to pitch their cases persuasively, this funding comes from a swimming pool of certified investors by means of safe and secure online platforms. When the next phase of the JOBS Act goes into impact, pending additional government reviews, non-accredited investors plan to be able to take part in these platforms as well. Rather than needing to make payments, the business provides shares of its business in return for financing.  More information is at the YouTube Channel of these crowdfunding lawyers.

equity crowdfunding advantages and disadvatagesFunded quantities generally vary from $50,000 to $1 million, and it takes about three months or more until funds are disbursed. Security, individual assurances and credit checks are normally not required. Instead, investors examine the growth potential of a business idea and the odds that company shares intend to value gradually.

Although you won’t make loan payments, raising capital through an equity crowdfunding platform isn’t free. A lot of platforms charge between 7% and 12% of funds raised for their services, and added payment processing charges may likewise apply.
Equity crowdfunding advantages and disadvantages

Offering shares of business is a novel option to securing a standard loan.


  • No credit check or security needed.
  • An excellent company idea is more important than deposit and a tested performance history.
  • Financing sourced from several financiers enhances the prospective to raise bigger amounts of money.
  • Because the platform usually swimming pools moneying into a single investment, accounting and financial reporting are simplified.
  • Providing equity instead of money payment means you do not need to budget for loan payments.
  • An effective crowdfunding project drums up buzz about your company to link you with possible customers and develop a brand name.
  • Cons:
  • If financiers choose to assert their influence on company operations, providing away pieces of your business might prove problematic.
  • Businesses must supply investors with in-depth info about their operations consisting of audited monetary statements if over $500,000 is raised. Companies are legitimately allowed to just raise $1 million in a 12-month duration through equity crowdfunding. If you have to raise larger quantities, it intends to need to be performed in increments over numerous years.
  • Platform-use costs of 7% to 12% of cash raised and payment processing fees of 3% to 5% can make equity crowdfunding rather expensive.
  • Because mistakes in reporting and other aspects of equity crowdfunding might lead to serious charges, the assistance of an accountant is often needed, adding to the expense of this funding.

Our Verdict

Despite the fact that funds do not need to be repaid, equity crowdfunding can still be pricey. Entrepreneur likewise have to make sure they’re comfortable parting with company shares and keeping the required high level of transparency. For start-up business doing not have collateral or ideal credit, nevertheless, equity crowdfunding provides a terrific chance to turn amazing concepts into profitable reality.

Today equity crowdfunding remains in its infancy and plans to likely experience some growing pains. As practices and regulations progress, and an even broader swimming pool of investors is allowed to take part, this brand-new method to finance has the potential to offer even higher chance to all involved.

Ways to get equity crowdfunding

To be thought about for equity crowdfunding, merely apply on among the many online platforms. Exactly what will make or break your application is the ability to show your concept deserves funding. Be prepared to impress financiers with a persuasive presentation that includes marketing and project strategies, financial forecasts and a fascinating video that leaves no doubt your concept is unique and intend to settle handsomely.

Here are a few of the many platforms offering equity crowdfunding:

  • CircleUp
  • Crowdfunder
  • WeFunder.com
  • AngelList
  • Fundable
  • Early Shares

Similar to all monetary decisions, be sure to compare all of your company financing choices prior to beginning an application.  We suggest contacting an experienced equity crowdfunding attorney.  Here is the Avvo profile and LinkedIn profile.

Equity Crowdfunding For Individuals who Aren’t Rich Is Coming

Unless you have a net worth of at least $1 million , or an income of a minimum of $200,000 annually– it was always illegal for you to get equity in exchange for backing a company on a crowdfunding website. As of  May 16, 2016, however, Title III of the JOBS Act went into effect, bringing equity crowdfunding to the 99%.

Welcome. Here’s exactly what you ought to understand:

What is Title III of the JOBS ACT?

The “Jumpstart Our Business Startups Act” (the JOBS act), which aims to make it simpler for brand-new companies to raise money, passed Congress in 2012. Title III is the part that makes guidelines for non-accredited crowdfunding.

Exactly what is different now?

Projects, and some companies, already raise money from anyone on crowdfunding platforms like Kickstarter and Indiegogo, but aside from a reward here and there (nice Tees, brother), “financiers” on these platforms don’t get or expect anything in return. A lot of other websites like CircleUp, Crowdfunder, and WeFunder, which call themselves “equity crowdfunding platforms” enable investors to fund business in exchange for genuine securities.

equity crowdfunding takes offInvestors who make less than $100,000 a year can now invest as much as either 5% of their yearly earnings, or $2,000, whichever is higher. Investors who make more than $100,000 a year can invest as much as 10% of their annual income, however they can not invest more than $100,000 in one year.

Does that mean I get equity for my Kickstarter financial investments now?

No. Kickstarter has stated that it’s mostly thinking about assisting imaginative tasks like books and plays come to fruition. Equity crowdfunding doesn’t rather jive. “The investment design is effective and there’s a need for it, however it’s likewise limiting,” a Kickstarter spokesperson recently said . “Not all imaginative ideas are meant to be investment cars.”

Indiegogo’s founder, on the other hand, has stated he wants to assist in equity crowdfunding. The business validates it’s taking a look at alternatives for equity crowdfunding, however it would have to alter its policies considerably in order to do so under the brand-new rules.

Does this mean I can buy the next Facebook?

Not likely. Some elements of the brand-new rules might prevent companies that plan on quick growth from raising money through this type of crowdfunding.

When working with certified financiers, some equity crowdfunding platforms develop Unique Function Funds, which group all the crowdsourced financiers into one fund that invests as a single shareholder in the business. The SEC chose not to allow this for unaccredited investors, and some state that means companies that have raised financing in this manner will have a “messy cap table”– basically, a lot of investors– that could make it harder to raise money from investor later. (Others spoken investor are making this argument just due to the fact that they wish to continue delighting in a monopoly on early-stage start-up funding.).

There are other stipulations that may encourage business that can raise capital in other places to do so: Companies that want to raise more than $500,000 using the brand-new guidelines need to offer audited financials, which can cost tens of thousands of dollars. They’re only enabled to raise up to $1 million this method each year. And after they have actually raised the cash, they need to offer public files to the SEC, much like a public business.

CircleUp chose not to open its platform to non-accredited financiers. Alejandro Cremades, the cofounder of start-up crowdfunding business OneVest, shared these views. “There might be a type of business that plan to be ideal to raise capital under Title III,” he wrote in an online summary that discussed why his business would not be working with non-accredited investors.

Another equity crowdfunding site, WeFunder, does strategy to open to non-accredited financiers starting May 16. “I believe we’re going to assist a great deal of companies that wouldn’t have actually had the ability to get off the ground begin,” its creator spokened in an interview earlier this month.

So what’s next?

There’s already suggested legislation that “repairs” a few of the biggest grievances with the JOBS Act. To keep up with the development in this fast-changing field, we recommend the sites of this leading Beverly Hills, CA equity crowdfunding lawyer. Here are the Facebook and Twitter pages.

Equity Crowdfunding is Live and so are We

May 16, 2016 was a red-letter day in the U.S. capital markets.  On that day, the SEC’s long-awaited equity crowdfunding regulations went into effect.  And so we decided to start this website to keep our readers abreast of the developments in this game-changing method of raising capital for startups and other companies seeking capital to grow their businesses.

Crowdfunding-23marMandated by Congress in the Jumpstart Our Business Startups Act (the “JOBS Act”), enacted on April 5, 2012, the new regulations do two things:

  • First, a licensing and registration process for crowdfunding portals was established.  Crowdfunding portals are on-line websites where companies seeking to rise capital can list their deals.  The registration ans licensing requirements are similar to those for securities broker-dealers.  The process is overseen by the SEC and FINRA, the Financial Industry Regulatory Authority.  While the portals may advertise and promote their sites, they may not promote specific deals listed on their sites.
  • Second, the terms of the securities offerings by listing companies must meet a number of requirements.  The include restrictions on the dollar amount that may be invested by individual investors in any one deal, and a $1 million limit on the total funds that any one company may raise in a 12-month period.

In coming articles we will provide updates both on the regulations as well as developments in the equity crowdfunding markets.