Equity Crowdfunding: Pros and Cons

Until just recently, small business funding generally involved a requirement for collateral or a personal guarantee, a mandatory credit check, and of course, paying the funds back with interest. What if you could prevent all that and still get cash for your company? Really you can. Thanks to the Jumpstart Our Business Startups (JOBS) Act of 2012, equity crowdfunding is now available as an option to standard bank loan. This brand-new funding option might offer start-ups a shot at seed capital from formerly unavailable sources.

Overview of equity crowdfunding

With the SEC’s Final Crowdfunding Rules becoming effective in May 206, Equity crowdfunding differs from lots of other kinds of funding because it has no financial obligation component. Customized to businesses with strong development capacity and the capability to pitch their cases persuasively, this funding comes from a swimming pool of certified investors by means of safe and secure online platforms. When the next phase of the JOBS Act goes into impact, pending additional government reviews, non-accredited investors plan to be able to take part in these platforms as well. Rather than needing to make payments, the business provides shares of its business in return for financing.  More information is at the YouTube Channel of these crowdfunding lawyers.

equity crowdfunding advantages and disadvatagesFunded quantities generally vary from $50,000 to $1 million, and it takes about three months or more until funds are disbursed. Security, individual assurances and credit checks are normally not required. Instead, investors examine the growth potential of a business idea and the odds that company shares intend to value gradually.

Although you won’t make loan payments, raising capital through an equity crowdfunding platform isn’t free. A lot of platforms charge between 7% and 12% of funds raised for their services, and added payment processing charges may likewise apply.
Equity crowdfunding advantages and disadvantages

Offering shares of business is a novel option to securing a standard loan.


  • No credit check or security needed.
  • An excellent company idea is more important than deposit and a tested performance history.
  • Financing sourced from several financiers enhances the prospective to raise bigger amounts of money.
  • Because the platform usually swimming pools moneying into a single investment, accounting and financial reporting are simplified.
  • Providing equity instead of money payment means you do not need to budget for loan payments.
  • An effective crowdfunding project drums up buzz about your company to link you with possible customers and develop a brand name.
  • Cons:
  • If financiers choose to assert their influence on company operations, providing away pieces of your business might prove problematic.
  • Businesses must supply investors with in-depth info about their operations consisting of audited monetary statements if over $500,000 is raised. Companies are legitimately allowed to just raise $1 million in a 12-month duration through equity crowdfunding. If you have to raise larger quantities, it intends to need to be performed in increments over numerous years.
  • Platform-use costs of 7% to 12% of cash raised and payment processing fees of 3% to 5% can make equity crowdfunding rather expensive.
  • Because mistakes in reporting and other aspects of equity crowdfunding might lead to serious charges, the assistance of an accountant is often needed, adding to the expense of this funding.

Our Verdict

Despite the fact that funds do not need to be repaid, equity crowdfunding can still be pricey. Entrepreneur likewise have to make sure they’re comfortable parting with company shares and keeping the required high level of transparency. For start-up business doing not have collateral or ideal credit, nevertheless, equity crowdfunding provides a terrific chance to turn amazing concepts into profitable reality.

Today equity crowdfunding remains in its infancy and plans to likely experience some growing pains. As practices and regulations progress, and an even broader swimming pool of investors is allowed to take part, this brand-new method to finance has the potential to offer even higher chance to all involved.

Ways to get equity crowdfunding

To be thought about for equity crowdfunding, merely apply on among the many online platforms. Exactly what will make or break your application is the ability to show your concept deserves funding. Be prepared to impress financiers with a persuasive presentation that includes marketing and project strategies, financial forecasts and a fascinating video that leaves no doubt your concept is unique and intend to settle handsomely.

Here are a few of the many platforms offering equity crowdfunding:

  • CircleUp
  • Crowdfunder
  • WeFunder.com
  • AngelList
  • Fundable
  • Early Shares

Similar to all monetary decisions, be sure to compare all of your company financing choices prior to beginning an application.  We suggest contacting an experienced equity crowdfunding attorney.  Here is the Avvo profile and LinkedIn profile.